This was before cookies were common on browsers, and it was hard to keep track of people visiting page to page.
(Nowadays we all take dynamic web pages for granted, but they wanted to track web visitors clicking from page to page for online shopping opportunities, as Conru also invented the online shopping cart.) In 1994, Conru came up with a way to pass a user ID from page to page and then look up the user information from a database and customize web pages dynamically (image below from their user manual).
Step 5: Steer clear of the “glamour shots.” This bears repeating.
Misrepresentation being the most cardinal of online dating sins, men are losing patience with overly contoured and Facetuned images, preferring the au naturel look that avoids all potential unpleasant surprises.
“You know that guy who can rock a mun [man-bun] and lumberjack gear but probably doesn’t own a suit?
That’s the effect that you want to avoid.” She suggests keeping the majority of your outfits casual and throwing in one chic photo that alludes to the fact that you can pull it together if necessary, her own go-to being a daytime gazebo shot in Juan Carlos Obando separates at a wedding in Provence.
Go for a clear shot of your face, perfected via Charlotte Tilbury Magic and a Fresh lip balm, if you so desire.
If you have been working your butt off at Physique 57, there is no harm in showing off the results in Levi’s cutoffs and a Lisa Marie Fernandez bikini top—just be wary of provocative bathing suit (or lingerie! While few blue-blooded males dislike a editorial, most pause at the idea of dating a girl whose belfie is circulating the World Wide Web. Excessive labels and “fashion pieces,” neither of which the average male eye has learned to process. Most guys admit that a woman who is well-traveled automatically seems more interesting, with a few caveats.
Welcome to the fashion girl’s guide to your online dating profile. Cater to their dwindling attention spans by selecting that one photo that has earned your friends’ popular vote.
Not only have dating apps lost their social stigma, but they have now branched out to fit niche demographics and interest categories, each one requiring a separate visual approach.
A year later, Conru started Web Personals, arguably the first online dating site ever, which was run by a group of Stanford grad students and one bright-eyed high school kid.
The idea struck Conru in his dorm room as a way to kickstart his love life after a breakup—as he quickly realized, he was stuck in an engineering program full of men.
The venture was named Internet Media Services, of course.