Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.
(1) Any form of Internet advertisement that is successfully served to a users browser. The total count of ad impressions denotes the number of responses from an ad delivery system to requests from user browsers, ideally recorded as late as possible in the delivery to the users browser in order to be closest to actual OTS (opportunity to see).
A basic distinction exists between requests that are server initiated and requests that are client initiated.
The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.
4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.
The addressable functions include the ability to change a subscriber's level of service for premium channels, PPV, etc. A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide.
Image superimposed on a screen picture that provides specific information about the display, such as channel number, channel logo or time of transmission. A commercial time period that is scheduled immediately preceding or following a scheduled programme on the same station in which a TV commercial spot can be placed. It does this using frequencies that are not used by a voice telephone call.
Company or other organisation purchasing commercial airtime on television for promotional purposes.
An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.
User software that prevents Internet ads from being displayed.
Advertising that is downloaded to the users browser.
Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.